SK STRATEGIES
Siobhan Smith | Freelance communications & engagement strategist
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Helping organizations understand the challenges they face, identify what their audiences actually need and think, and build communications and engagement strategies that deliver results.
What You Can Expect
What You Can Expect
Insight Before Action: I start by listening: to you, your audiences, and your environment to understanding the real needs and pressures.
Insight Before Action: I start by listening: to you, your audiences, and your environment to understanding the real needs and pressures.
Strategic Simplicity: Complex challenges don’t need complicated solutions. You get frameworks and plans that are clear, practical, and actionable.
Strategic Simplicity: Complex challenges don’t need complicated solutions. You get frameworks and plans that are clear, practical, and actionable.
Results That Matter: Whether it’s reputation, engagement, or leadership communications, the focus is always on outcomes—not outputs.
Results That Matter: Whether it’s reputation, engagement, or leadership communications, the focus is always on outcomes—not outputs.
Strategic Communications Planning & Advisory
Strategic Communications Planning & Advisory
Communications strategies that reach the right audience, with the right message
Advisory services to navigate sensitive reputational issues
Media Relations & Issues Management
Media Relations & Issues Management
Proactive media strategies to build your brand and reactive plans to protect your reputation
Media training and spokesperson services
Stakeholder Engagement Programs
Stakeholder Engagement Programs
Stakeholder identification and prioritization mapping so you can focus your resources
Engagement programs to help you navigate complex stakeholder ecosystems
Advocacy Campaigns
Advocacy Campaigns
Multi-channel strategies to raise the profile for your cause and shape opinions
Coalition-building and stewardship services to amplify the voices of support for your cause
Executive Communications & Thought Leadership
Executive Communications & Thought Leadership
C-suite thought leadership strategies to build your executive brand and elevate your corporate reputation
Speech-writing services that reflect your authentic voice
Fractional Communications Leadership
Fractional Communications Leadership
When you don't require full-time communications leadership, but you need access to someone who knows your business and can guide you through critical decisions
Siobhan Smith
Siobhan Smith
Siobhan Smith is a seasoned communications strategist known for leading high-profile communications and advocacy programs for some of Canada's most prominent companies and organizations.
With more than 15 years of experience spanning diverse sectors such as aviation, transit, transportation, energy, government, healthcare, and finance, she specializes in crafting creative communication solutions tailored to complex stakeholder environments.
She has a proven track record in managing high-stakes issues and serving as a corporate spokesperson. Her interviews have been featured on national and local news programs, such as CBC News, AM680, Newstalk 1010, CityNews, Global News, and major daily newspapers.
Before transitioning to freelance consultancy, Siobhan held roles at some of Canada's largest public relations firms, managed a niche political news service and led communications programs at Canada's largest airport and Ontario's largest electricity transmission and distribution company.
Siobhan has spearheaded a number of award-winning campaigns that have been recognized by the Canadian Public Relations Society of Canada and the International Association of Business Communicators.
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